About EliteSDR

Why we built EliteSDR

Great sales coaching shouldn't depend on whether a manager has time to review every call.

Most SDRs receive inconsistent feedback. Some receive none at all. EliteSDR was created to give every salesperson objective, evidence-based coaching after every conversation.

Meet the Founder

EliteSDR was created by Chris Harasty after more than two decades building and coaching outbound sales teams. During that time he discovered that the quality of coaching, not the amount, had the biggest impact on SDR performance. That insight became the foundation of the Harasty SDR Coaching Framework.

Chris has spent more than 35 years in B2B sales and software, working with over 1,000 organisations. Over the last five years he developed the Harasty SDR Coaching Framework, combining practical sales coaching with evidence-based coaching psychology and AI.

2000–2020

Built and ran outbound sales teams.

2020–2025

Developed the Harasty SDR Coaching Framework.

2025

Applied AI to automate coaching.

Today

EliteSDR helps every SDR improve after every call.

35+

Years in B2B Sales & Software

1,000+

Businesses Coached

5 Years

Developing the Harasty SDR Coaching Framework

Thousands

Outbound Sales Calls Analysed

The Harasty SDR Coaching Framework

Most AI tools stop at analysis.

EliteSDR turns every conversation into measurable coaching and continuous improvement using the Harasty SDR Coaching Framework.

Call

Framework

Coaching Report

Improvement

Our Principles

Evidence-Based

Every recommendation is backed by measurable evidence.

Objective

Every SDR is measured against the same framework.

Actionable

Every report ends with clear next steps.

Continuous Improvement

Coaching after every call, not every quarter.

Experience evidence-based sales coaching

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